The antidote to boring blockers.

I built Dedoom because I didn't want to use the internet less. I wanted to use it differently.

I’d open YouTube to watch one thing and end up in Shorts.

I’d check Instagram to reply to a message and somehow find myself twenty minutes deep into Reels.

The frustrating part wasn’t always that I couldn’t stop. Sometimes, I hadn’t even decided to continue.

So I started thinking:

That idea became Dedoom.

Why I Built Dedoom

Most digital wellbeing tools start with restriction.

Those tools can be useful. But I wanted to explore something different.

Instead of taking control away, what if we gave a little of it back?

Dedoom combines mindful friction with internet humor.

When you’re about to fall into an automatic scroll, Doomie doesn’t lecture you.

He interrupts you with a meme.

Then comes a simple question:

Why are you here?

There’s no wrong answer.

The pause is the point.

You get to decide what happens next.

What I Believe

• Autonomy Over Restriction

  I don’t want Dedoom deciding what you can and can’t do.

  Its job is to create friction and awareness when you’re slipping into autopilot. The decision remains yours.

• Humor Over Shame

  Wasting time happens.

  I’d rather make you laugh, reset, and move on than make you feel guilty about another broken streak.

• A Companion, Not a Cop

  Doomie isn’t here to police you.

  He’s the slightly unhinged friend who notices you’re about to open Shorts for the 47th time and thinks you might want to reconsider.

• Privacy by Default

  Your attention is your business.

  Dedoom is built around a local-first approach, with attention and usage data designed to stay on your device wherever possible.

  When cloud features are needed, they’re there for features like synchronization and backup, not because your browsing history needs to become someone else’s business.

• Consistency Over Perfection

  A bad evening shouldn’t erase weeks of progress.

  Digital habits aren’t about maintaining a perfect streak every day. They’re about recognizing patterns and gradually changing them.

  Progress matters more than perfection.

• Keep the Useful Internet

  The internet isn’t the enemy.

  You need it for work, learning, research, music, conversations, creativity, and sometimes just having fun.

  Dedoom isn’t here to take that away.

  It’s here to make the parts you didn’t come for easier to ignore.

The Bigger Picture

I didn’t build Dedoom to turn anyone into a productivity machine.

You should be able to waste an afternoon sometimes.

Rest matters. Play matters. Doing nothing sometimes matters too.

The goal isn’t to spend every minute productively.

It’s to spend your attention on things you actually chose.

And if you suddenly realize you’ve been scrolling for twenty minutes without knowing why...

Doomie gives you a moment to notice.

Because the internet is a tool.

You use the internet.
It shouldn’t use you.